ID
App Engineer
Baskara
Engineer based in Indonesia who builds the Halal Navi app.
Being Muslim-friendly is not enough on its own.
Move Muslim travelers to Japan
to visit and book
with social media PR.
Our 1.5M Instagram, 500K TikTok and 700K Facebook followers create the “I want to go there” moment, and we carry it through to Google Maps and your booking page. With 10M monthly reach, that turns into real customers for restaurants, hotels and local governments.
10M+ views a month *Instagram, TikTok and Facebook combined
Selected clients and local governments
01Challenge
Reaching Muslim travelers to Japan:
do any of these sound familiar?
We don't know how to get Muslim travelers to notice us
It's hard to explain what halal or Muslim-friendly means for us
We post on social media, but it doesn't bring visits or bookings
We can't make content that speaks to Muslim travelers
We're not sure our food, prayer space or guest flow is ready
We want advice on what drives sales, not just PR
If even one of these applies, Halal Navi can help with marketing that doesn't stop at the post , backed by 12 years of experience.
02About Us
For Muslims visiting and living in Japan,
one of Japan's largest halal platforms.
We share halal and Muslim-friendly restaurants, sights, places to stay and experiences in Japan. With 2.7M followers across the Navito brand and 10M monthly reach on Instagram, we help Muslim travelers decide, from planning at home to the trip itself.
This is more than influencer marketing. We start from how Muslim travelers live, eat, pray and make choices, and work out what to say so they choose you with confidence, and which details make them visit or book. We support you from promotion through to getting your venue ready to welcome them.
- One of the longest-running in the field. Founded in 2014, 12 years of experience
- Offices in Tokyo and Kuala Lumpur, 4 languages
- Strategy, production, media and ads, all in-house
03Numbers
Halal Navi's reach, in numbers.
In marketing to Muslim travelers to Japan, we have one of the largest audiences and data sets in Japan. We reach people who are ready to spend and new to your business.
2.7M+
Total Navito followers
Instagram 1.5M / TikTok 500K / Facebook 700K
10M+
Monthly reach on Instagram
Reaching Muslim travelers to Japan directly
500+
Halal-friendly venues featured
Visited and featured by Navito
10+
Local governments and public bodies
Including JNTO, Kobe Tourism Bureau, Fukuoka City and Dentsu
*46.6% of viewers are Muslims with strong spending power in Indonesia, Malaysia and India. About 60% are women, and the core age group is 35 to 55. 94.7% of views come from non-followers, which makes it very effective for winning new customers.
From real campaigns
Beyond the post: the numbers we actually see.
Typical ranges from our video campaigns for local governments, restaurants and attractions. We use data to plan the path from never having heard of you to visiting or getting in touch.
100Kto1.6M+
Views per video
Short videos that reach Muslim travelers directly
6,000+
Video saves
A clear sign that people plan to visit
94.7%
Views from non-followers
Reach that brings in new customers
*Results vary by project, topic and format. We share detailed case numbers in the free call.
04Why Halal Navi
Why clients choose Halal Navi
Reason 01
One of Japan's strongest
Muslim-focused media brands
Not just follower counts. The Navito brand reaches Muslim travelers to Japan directly (2.7M followers in total, 10M monthly reach on Instagram). 94.7% of views come from non-followers, so it is strong at winning new customers.
Reason 02
A halal platform
built for Muslim travelers
Our audience is Muslim travelers, so less of your budget is wasted. 46.6% of viewers are people with strong spending power in Indonesia, Malaysia and India.
Reason 03
Messaging built on
an understanding of halal and faith
The wrong wording can cost you trust. Our team understands the culture, faith and food habits involved, and shapes your message so Muslim travelers can choose you with confidence.
Reason 04
Hands-on experience with
restaurants, attractions and local governments
We have worked with 10+ public bodies and agencies including JNTO, Kobe Tourism Bureau, Fukuoka City and Dentsu, and with many restaurants, hotels and attractions. We know what works on the ground.
Reason 05
Planning that goes
beyond the post
From content that makes people want to go, to visits, bookings, saves and shares. We plan the whole path from a social post to a purchase.
Reason 06
Two offices, four languages,
global reach
With offices in Tokyo and Kuala Lumpur, we cover everything from getting noticed before the trip to bringing travelers in during it. We work in Japanese, English, Malay and Arabic in-house.
05Services
Services: reach × data × hands-on know-how
From social media promotion and PR videos to Meta ads that use our own data.
Everything you need to attract Muslim travelers, in one place.
Most Important
Meta ads | our own data × AI analysis
Meta ads | our own data × AI analysis
for precise targeting
Ads go to the people most likely to visit. Using Navito's data on how Muslim travelers to Japan behave, we plan delivery for each stage: before and during the trip.
Data Sources
Location
App usage
Browsing
Device language
Purchases
Viewing
Targeting → creative → ad delivery → measurement and improvement. We handle all of it for you.
SNS Promotion
Social media promotion
Reach Muslim travelers directly on Instagram, TikTok and Facebook, with videos that make them want to go.
PR Video
PR video production
Planning, filming, editing and posting. Stories built to bring people through your door.
Tourism
Tourism promotion
For local governments and DMOs. We package what makes your area special and share it with Muslim travelers.
Consulting
Muslim-friendly consulting
Menus, prayer space and guest flow. We help you become a place Muslim travelers choose, based on a real understanding of halal and faith.
FAM Trip
FAM trips
We design the experience and how it gets shared, including inviting influencers and media from Malaysia and Southeast Asia.
We quote each project based on your budget and goals. Feel free to get in touch.
Book a free call →
06Partners & Results
Trusted by our partners.
From government agencies, tourism bureaus and local governments to restaurants, hotels and attractions.
We have worked side by side with them to make tourism more Muslim-friendly.
Government, Tourism Bureaus & Agencies
Restaurants, Hotels & Attractions
08Voices
What our clients say.
“
Since working with Halal Navi, our Muslim guests have doubled. The PR reel showed what our restaurant is really like, so guests come in feeling at ease.
“
We had no halal know-how and were worried, but with careful support we got ready to welcome guests smoothly. Now we see more group bookings too.
“
Many more people now visit after seeing the Instagram feature. It has worked especially well with young Muslim travelers, and we can feel the power of social media.
In a free call, we suggest concrete steps that fit your business and goals.
Book a free 30-min call →Our Team
The Halal Navi team (some of us)
Our team comes from Japan, Malaysia, Indonesia and the UK, and works together on content that reaches the right people.
MY
CTO · Tech Lead
Rafiq
CTO. Leads development and technical strategy for the Halal Navi app.
UK
Halal Cert × Marketing
Zeshan Hayat
British Pakistani Muslim and qualified halal certification auditor. Handles certification support and marketing.
MY
Designer
Meyra
Creates designs that bring together the Islamic world's sense of style and a Japanese feel.
JP
Project Manager
Kenya Sakurai
Runs project schedules and operations across the team.
JP
PR · Communications
Yuya Suzuki
Handles PR, media relations and external communications.
*Along with the people above, many creators and staff in Tokyo and Kuala Lumpur support each project.
09How It Works
From first call to launch in 6 steps.
For restaurants, hotels, attractions, local governments, DMOs and travel companies, we build a plan around your goals.
Restaurants
Hotels and ryokan
Attractions
Local governments and DMOs
Shopping facilities
Travel companies
01
Free call
A 30-minute online call to hear your goals and situation.
02
Discovery
We dig into your venue or area and who you want to reach.
03
Strategy
Targeting and KPIs based on data.
04
Filming and production
Our team plans, shoots and edits video and photos.
05
Posting and ads
Social posts and Meta ads reach the people who will visit.
06
Review and improve
We measure results and use them in the next round.
10Get In Touch
Make Muslim travelers to Japan
your next source of growth.
Start with a free 30-minute call. We suggest concrete steps that fit where you are now.
From filling a restaurant to bringing visitors to a region, we come with a plan that fits your goals.
Which Muslim travelers to target
Concrete steps that bring visits
What to improve now
We usually reply within 2 business days | halalnavi.office@gmail.com
11Company Profile
Company
- Company
- Halal Navi Co., Ltd.
- CEO
- Ikuto Hongu
- Incorporated
- November 2019 (in business since 2014, one of the longest-running in the field)
- Japan office
- 1F, 1-32-3 Sangenjaya, Setagaya-ku, Tokyo 154-0024, Japan
- Malaysia office
- Level 32 Menara Allianz Sentral, 203 Jalan Tun Sambanthan, 50470 Kuala Lumpur, Malaysia
- What we do
- Halal Navi, a restaurant search app for Muslims / PR videos and social media promotion / Halal inbound support for local governments / Halal certification support / Consulting based on Halal Navi data
- Languages
- Japanese / English / Malay / Arabic
- Contact
- halalnavi.office@gmail.com